Assistant Digital Manager

Department: BU Nigeria
Location: Lagos (Nigeria)
Sector: Consumer goods
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

GBfoods Africa

Job description

Role:

Reporting to Digital Marketing Manager

The Assistant Digital Manager supports the definition and execution of data-driven digital marketing strategies, combining creativity with analytics to enhance digital touchpoints and maintain brand relevance across all online platforms. He/She will also help manage a specialist marketing ecosystem comprising internal talent and external agency partners, ensuring seamless collaboration and execution across the digital landscape.

Key Responsibilities

Support the Digital Manager on:

Digital Campaign Planning, Tracking, Execution & Reporting
All digital briefing, planning and management
Agency Council Management
Key Partners Evaluation
Campaign Strategist/Planner
Social Listening & Analytics
All Traditional & Digital KPI Tracking
Display & Social Media Management

Collaborate with other functions on:

Social Media Content Management
Category teams.
Film production
Design
Gaming
Music
Annual Media Measurement and Media Consumption habit change analyses
Community Management

Requirements

BSc in Advertising, Marketing Communication or any other field. A relevant certification is a plus
Four (4) years’ digital marketing experience is key
Consistent record of success and achievement associated with results-oriented, campaigns and plans
Proven knowledge of industry tools and software.

Soft Skills

Solid project management skills.
Strategic thinking
Strong background in bringing creative experiences to life
Strong interpersonal skills
Ability to read trends
Analytical skills
High degree of organization, attention to detail and level of professional conduct
Self-starter, ambitious and multi-tasker

Technical Skills

Paid Media & Performance Marketing – Proficiency with Google Ads (Search, Display, YouTube), Meta Ads Manager, and programmatic/retargeting platforms.
Creative Mind is essential.
Analytics & Optimization – Deep expertise in Google Analytics,etc
SEO, SEM & other social media apps – Tiktok, Instagram,snapchat

Department: BU Nigeria
Location: Lagos (Nigeria)
Sector: Consumer goods
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

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