Departamento: BU Germany
Ubicación: Hamburg (Alemania)
Vacantes: 1
Modalidad de trabajo: HíbridaOur history begins with our brand, Gallina Blanca, founded in Barcelona in 1937. But this is only the beginning of a long and exciting journey.
Today, with turnover of around €1,3 Billion and a staff of around 3,600 employees, GBfoods is present in more than 50 countries in Europe and Africa. They include Spain, Italy, Germany, France, Belgium, the Netherlands, Sweden, Finland, Nigeria, Ghana, Algeria and Senegal, among others.
We are also proud of our well-known historical brands in each one of these countries, such as Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, D&L, Grand’Italia and Blå Band, among others. Some of these dearly beloved brands have been in consumers’ kitchens for more than 150 years, to the point where they are now an integral part of the local culture.
GBfoods Germany is part of the GBfoods group. At GBfoods we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including D&L, Lacroix, Imperial, Blå Band, Royco, Aïki, Liebig, Gallina Blanca, Erasco, Bama and Grand'Italia among others.
Our Purpose “Celebrating local flavours”, is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture. Today, with a turnover of around 1,2 billion euros and a team of more than 3,300 people, we are the preferred choice of millions of consumers. GBfoods Germany is the corporate brand of Erasco, Heisse Tasse and Lacroix.
Job Description:
Join a leading international FMCG company and take ownership of one of its key brands. In this role, you'll drive brand strategy, lead innovative marketing campaigns, manage exciting product launches, and identify new growth opportunities through consumer and market insights. If you're passionate about building brands in a fast-paced, collaborative environment, this is a great opportunity to make a real impact.
Key Responsibilities:
Support the further development of the brand strategy in close collaboration with the Senior Brand Manager
Independently implement and manage marketing projects within defined strategic guidelines
Identify and prioritize growth drivers based on in-depth market, competitor, and consumer analyses
Plan, execute, and manage integrated marketing campaigns with a strong focus on digital channels, including coordination of media agencies
Ensure a consistent and brand-compliant presence across all communication channels
Drive the development of the digital brand presence and content strategy along the customer journey
Plan, implement, and evaluate new product launches and relaunches in close collaboration with relevant stakeholders, taking into account the Stage-Gate process
Manage product and portfolio maintenance in collaboration with R&D, Legal, Procurement, and Production, aligned with Sales
Track and monitor performance as well as key business KPIs of the assigned product category.
Completed degree, ideally with a focus on Marketing, Business Administration, or a comparable field
Approximately 4–6 years of experience in brand management, ideally in the FMCG / food industry
Proven experience in implementing brand strategies and developing marketing campaigns
Confident handling of common media KPIs (e.g., reach, CPC, CPM, ROI) and the ability to manage and optimize campaigns in a performance-driven way
Strong analytical background (e.g., Nielsen, GfK, and ideally digital analytics tools)
Strong entrepreneurial mindset and solid numerical understanding
Experience in project management and cross-functional collaboration
Excellent communication skills and strong stakeholder management capabilities
Fluent in German and English
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