Trade Category Manager - Hamburg

At GBfoods we offer culinary solutions in several countries in our European region, with presence in 8 countries, with more than 28 recognized brands and local brands, including Gallina Blanca, Erasco, Liebig, Star, D&L, Grand'Italia and Blå Band, among others.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1,4 billion euros and a team of around 3.600 people, we are the preferred choice of millions of consumers.

Our Trade Category Managers connect the perspectives of the consumer, customer, and company, ensuring that category and POS activities are both shopper‑oriented and business‑relevant. They work closely with Sales and Marketing, derive data‑based recommendations, and thereby increase brand performance.

As a central interface, our Trade Category Managers take on integrated responsibility for Trade Marketing and Category Management within a brand, ensuring that both customer requirements and consumer needs are consistently reflected in all planning. The role offers a high degree of influence and ownership. It shapes both the operational and strategic execution at the POS, drives category development, and therefore has a direct impact on our business results.

Key Responsibilities:

• Development and implementation of POS activation and promotion strategies based on shopper, market, and customer insights

• Creation of Trade Stories, marketing materials, and sales support documents for Sales & Key Account Management

• Planning, management, and evaluation of consumer promotions (including couponing, display activations, and 360° POS campaigns)

• Analysis of market, shopper, and competitive trends to derive concrete growth and category recommendations

• Development of customer‑specific Value Stories, shelf layouts, and insight‑based arguments for customer presentations

• Management of innovation listings and evaluation of category performance for new products

• Planning and monitoring of new product listings in the market

• Responsible contribution to category and channel strategies for the assigned brand

• Close collaboration with Sales (Field & KAM), Marketing/Insights, and external partners to ensure excellent execution at the POS

• Planning, management, and reporting of the trade and promotions budget

• Use of relevant analytical tools (e.g., Nielsen, SimIT, Power BI) to evaluate performance and identify optimization opportunities

What can you expect from us?

This is a great opportunity to join a big team in a multicultural and modern environment. We foster innovation and team work, and we care for health and sustainability, which is at the center of our strategy. At GBfoods we don’t just accept our differences but we fully support and celebrate them. You will be able to grow and develop your skills and career in a consolidated company in the industry and also enjoy all our benefits!