Senior Brand Manager

At GBfoods we offer culinary solutions in several countries in our European region, with presence in 8 countries, with more than 28 recognized brands and local brands, including Gallina Blanca, Erasco, Liebig, Star, D&L, Grand'Italia and Blå Band, among others.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1,4 billion euros and a team of around 3.600 people, we are the preferred choice of millions of consumers.

As Senior Brand Manager you will proactively contribute to draw the Brand Strategy of one of the most iconic brand in Italy and within the Company’s brands’ portfolio, then drafting and implementing marketing plans for the managed categories.

We have the ingredients for your new role. Being a pillar to the Marketing Team and reporting to a Marketing Manager, this role grants chance to truly act on all the marketing leverages – making things happen!

Your main tasks will be:

• Contribute to Brand Strategy’s definition, leveraging all the marketing levers and then drafting and implementing your products’ Marketing Plan;
• Portfolio management to identify internal and external areas of opportunities, forsee challenges and act upon those
• Proactively lead the Category’s growth through 360 innovation (from concept to in store execution), working closely with the cross functional teams,
• Recognize business opportunities by interpretating consumers’ behaviours and rooted in sell-out or ad-hoc analysis;
• Manage your own categories’ marketing budget;
• Contribute to Communications Plans – ATL/BTL – definition, by interacting with dedicated agencies.

What can you expect from us?

This is a great opportunity to join a big team in a multicultural and modern environment. We foster innovation and team work, and we care for health and sustainability, which is at the center of our strategy. At GBfoods we don’t just accept our differences but we fully support and celebrate them. You will be able to grow and develop your skills and career in a consolidated company in the industry and also enjoy all our benefits!