Revenue Growth Manager

GBfoods Germany is part of the GBfoods group. At GBfoods we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including D&L, Lacroix, Imperial, Blå Band, Royco, Aïki, Liebig, Gallina Blanca, Erasco, Bama and Grand'Italia among others.

Our Purpose “Celebrating local flavours”, is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture. Today, with a turnover of around 1,2 billion euros and a team of more than 3,300 people, we are the preferred choice of millions of consumers. GBfoods Germany is the corporate brand of Erasco, Heisse Tasse and Lacroix.

Job description:

The RGM Manager is responsible for developing and implementing strategies for sustainable sales growth through pricing, promotion optimization, assortment control, and channel management. The goal is to identify and implement profitable growth opportunities.

KEY RESPONSIBILITIES

• Development and implementation of an optimal pricing strategy: Development of strategic recommended retail prices (RSP) for each category, taking into account internal profitability, price elasticity, and international price corridors.
• Designing a demand-oriented price-pack architecture: Analyzing different consumer needs and developing tailor-made price-pack combinations to maximize market potential and profitability.
• Promotion optimization: Developing and implementing promotional strategies that maximize sales and profitability, taking into account market dynamics and consumer preferences.
• Maximizing product profitability: Through assortment design, shelf placement, and activation in close collaboration with category management, commercial, and marketing teams.
• Assortment optimization: Developing assortment plans together with the commercial team and ensuring their integration into channel strategies.
• Optimization of trade terms: Development and implementation of customer-specific trade terms (e.g., discounts, bonuses, payment terms) that meet both commercial goals and profitability requirements while ensuring competitiveness in the market.
• Sparring partner for sales and (trade) marketing: Support in assessing the financial impact of negotiation decisions and optimizing opportunities.
• Development of compelling storylines: To promote the effective implementation of the market strategy and maximize growth potential.
• Must have project management experience (PMP).