Senior Consumer Insights Specialist

GBfoods Africa offer culinary solutions operating in over 24 countries with a regional office in Accra - Ghana.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Role:

Reporting to the Consumer Insights Director,

The Senior Consumer Insights Specialist is responsible for gathering, analyzing, and interpreting consumer and shopper data to provide actionable insights that drive strategic decision-making.

The role aims to enhance the understanding of consumer behaviors, preferences, and trends to inform product development, marketing strategies, and overall business growth

Key Responsibilities:

• Support the Consumer Insights Manager in executing the Consumer Insights agenda across West Africa, ensuring alignment with business priorities and market needs.
• Analyse consumer behaviour, market trends, shopper dynamics and competitive activities to identify growth opportunities across markets and categories.
• Deliver actionable consumer, shopper and market insights to support brand strategy, innovation, communication development, pricing and category growth.
• Synthesize multiple data sources, including consumer research, retail audit, household panel, shopper and competitive intelligence, to generate holistic and business-relevant insights.
• Lead and manage assigned tracking studies, retail audits, consumer panels and ad hoc research projects, ensuring high standards of execution, quality and delivery.
• Ensure data quality, consistency and harmonisation across markets, providing reliable consumer and market intelligence for decision-making.
• Coordinate research suppliers and data partners, including PO creation, budget tracking, invoice follow-up and monitoring project expenditures to ensure timely execution and budget compliance.
• Drive the adoption and effective use of consumer and market intelligence by translating complex data into clear, compelling and actionable business stories.
• Act as a senior Consumer Insights partner for assigned business teams, providing guidance on research approaches, insight interpretation and consumer-centric decision-making.

What can you expect from us?

You will be part of a unique  company in an exciting moment, when we are growing and becoming a very consolidated multinational in the FMCG Food industry, with many strong brands.

What do we expect from you?

We are looking for someone who is committed, action oriented, problem solver and excellent relationship skills, pays attention to detail and is ready to explore the opportunities and challenges that the role brings.