Category Development Manager

Department: BU Nigeria
Location: Lagos (Nigeria)
Contract: Permanent
Sector: Consumer goods
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

GBfoods

En GBfoods ofrecemos soluciones culinarias en muchos paises de Europa y África, con marcas locales y de prestigio en cada uno de los mercados, como por ejemplo Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, entre otras.

Nuestro Propósito “Celebrating local flavours” se centra en empoderar y cuidar cada una de las comunidades locales a las que pertenecemos y resaltar sus sabores auténticos. Algunas de nuestras marcas locales han estado en las cocinas de los consumidores durante más de un siglo, y se han posicionado como marcas realmente deseadas, así como profundamente arraigadas en la cultura local.

Hoy, con una facturación de alrededor de 1400 millones de euros y un equipo de unas 3.600 personas, somos la opción preferida por los consumidores.

Job description

Develop and implement successful marketing campaigns including loyalty programs, commercial partners’ training courses, generate branding & POP materials from ideation to execution
Campaign planning, implementation and evaluation
Manage Brand Category P&L to ensure brand profitability in line with business plan.
Launch profitable propositions that are relevant and meet consumers’ needs.
Design channel specific category plans specifying assortment and shelf-layout by channel, build new channels.
Develop promotional strategies and price positions
Drive distribution and product availability across channels at the point of purchase including support of new product introduction for listing into mix.
Leading sales input to the S&OP process and drive business performance by implementing customer marketing plans.
Deliver overall forecast and growth
Oversee holistic customer investment for each category including retailer margins and customer profitability Develop promotional activities across channels in MT, GT etc., in alignment with overall company commercial growth plans.
Plan and lead implementation of BTL activities including setting and landing merchandising guidelines.
Conduct trade launches to include an integrated marketing plan and trade support.
Manage and track country, channel and customer specific ROI on implemented activities.
Conduct off-take data analysis from key customers, translate research data and provide insights and corrective measures on overall category to respective customers.

Requirements

HND/BSc with relevant certification in Marketing, Business Administration or Advertising. Postgraduate qualification is a plus.
Eight or more years’ experience in marketing or trade marketing department within the food flavour, retail, FMCG sector, including CPG, retail network & brand / product management
Should have managerial experience in related field

Department: BU Nigeria
Location: Lagos (Nigeria)
Contract: Permanent
Sector: Consumer goods
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

Check our other jobs