Brand Manager

About the Role

The Brand/Category custodian, responsible for leading the development of market-based strategies and tactics collaboratively with other functions to ultimately deliver revenue, increase brand/value share, brand love & growth.

Key Responsibilities:

To lead the following areas:
1.   Project Management (End to End delivery of innovation management)

• Business Case/Objectives/Opportunity Sizing
• 4 Cs Analyses
• Value Chain Evaluation
• P&L
• Project Financial Viability & Operational Feasibility
• Multi-functional Project Management
• Commercial Planning for In-market launch of the innovation

2.    Commercial Operations Leadership

• Manage the planning, execution and tracking of brand programs in the region – vis – new product, pricing, experiential, direct-to-consumer activations or shopper /channel activations

3.    Business & Budget Management Leadership

• Innovation & Initiative Reviews
• Demand Planning
• Consensus & Sufficiency
• Marketing Budget & P2P Tracking

4.    Creative & Campaign Process Management Leadership

• Contribute to creative process – from agency briefing to conceptualization of big idea and execution of creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
• Create & Adapt relevant and differentiated shopper programs
• Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms
• Multi-functional Agency Management
• Governance on Brand Standards, Visual Identity System, Pack Design Principles and Content Management throughout the process.

5.    Strategic Marketing Leadership

• Business Issue Analytics
• Growth Opportunity Sizing
• Where to Play/How to Win Strategy Setting
• Consumer Habits/Brand USP identification
• Execution Models
• Knowledge Sharing/Thought Leadership

6.    Marketing Metrics Analytics & Reporting    

• Brand Letters
• Business Reviews
• Pre/Post Reporting

7.    Brand Governance

• Brand Letters
• Business Reviews
• Pre/Post Reporting

To collaborate with Other functions on the following areas

• Agencies on creatives, campaigns and activations
• Consumer Insights Function on primary and secondary research – Landscape and
• Consumer Behaviour data analytics/insights/integration/modelling
• R&D/Technical/Finance on Product Development, Operational Feasibility and Financial Viability
• Trade Marketing/Sales Team on Customization and Channel/shopper activations