Brand Manager

Department: BU Nigeria
Location: Lagos (Nigeria)
Sector: Consumer goods
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

GBfoods

En GBfoods ofrecemos soluciones culinarias en muchos paises de Europa y África, con marcas locales y de prestigio en cada uno de los mercados, como por ejemplo Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, entre otras.

Nuestro Propósito “Celebrating local flavours” se centra en empoderar y cuidar cada una de las comunidades locales a las que pertenecemos y resaltar sus sabores auténticos. Algunas de nuestras marcas locales han estado en las cocinas de los consumidores durante más de un siglo, y se han posicionado como marcas realmente deseadas, así como profundamente arraigadas en la cultura local.

Hoy, con una facturación de alrededor de 1400 millones de euros y un equipo de unas 3.600 personas, somos la opción preferida por los consumidores.

Job description

About the Role

The Brand/Category custodian, responsible for leading the development of market-based strategies and tactics collaboratively with other functions to ultimately deliver revenue, increase brand/value share, brand love & growth.

Key Responsibilities:

To lead the following areas:
1. Project Management (End to End delivery of innovation management)

Business Case/Objectives/Opportunity Sizing
4 Cs Analyses
Value Chain Evaluation
P&L
Project Financial Viability & Operational Feasibility
Multi-functional Project Management
Commercial Planning for In-market launch of the innovation

2. Commercial Operations Leadership

Manage the planning, execution and tracking of brand programs in the region – vis – new product, pricing, experiential, direct-to-consumer activations or shopper /channel activations

3. Business & Budget Management Leadership

Innovation & Initiative Reviews
Demand Planning
Consensus & Sufficiency
Marketing Budget & P2P Tracking

4. Creative & Campaign Process Management Leadership

Contribute to creative process – from agency briefing to conceptualization of big idea and execution of creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
Create & Adapt relevant and differentiated shopper programs
Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms
Multi-functional Agency Management
Governance on Brand Standards, Visual Identity System, Pack Design Principles and Content Management throughout the process.

5. Strategic Marketing Leadership

Business Issue Analytics
Growth Opportunity Sizing
Where to Play/How to Win Strategy Setting
Consumer Habits/Brand USP identification
Execution Models
Knowledge Sharing/Thought Leadership

6. Marketing Metrics Analytics & Reporting

Brand Letters
Business Reviews
Pre/Post Reporting

7. Brand Governance

Brand Letters
Business Reviews
Pre/Post Reporting

To collaborate with Other functions on the following areas

Agencies on creatives, campaigns and activations
Consumer Insights Function on primary and secondary research – Landscape and
Consumer Behaviour data analytics/insights/integration/modelling
R&D/Technical/Finance on Product Development, Operational Feasibility and Financial Viability
Trade Marketing/Sales Team on Customization and Channel/shopper activations

Requirements

HND/BSc in Market Research, Marketing, Psychology, Statistics or other similar field qualification. Possession of CIM, NIMN or other relevant certifications is a plus
Seven (7) years’ experience, five of which should major in brand management preferably from agency and/or multi-national consumer goods sector

Technical Skills

Understands fundamentals category business model
Compelling business and activation briefs development
Brand Asset and Design Principles
Understands macro forces and consumer behaviour impact)
Stakeholder management
Competency in Microsoft Office suite (in particular, Excel and PowerPoint) is essential

Soft Skills

Active listening and excellent negotiation
Excellent collaborator and influencer
Agile, dynamic and a creative personality
Strategic Thinking and Thought Leadership
Strong interpersonal skills
Excellent team player
Drive complex analysis to completion, synthesize and communicate insights
Get-it-done mindset i.e., motivated to work hard and efficiently in a fast-paced, cross-cultural environment
Ability to articulate with strong presentation and communication abilities

Job closed

Department: BU Nigeria
Location: Lagos (Nigeria)
Sector: Consumer goods
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

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