CONSUMER INSIGHTS SPECIALIST (BE – NL - NOR)

At GBfoods we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, among others.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1,4 billion euros and a team of around 3,600 people, we are the preferred choice of millions of consumers.

Accountabilities

• Contribute to and support the CI Mgr. on the development of the Marketing department’s vision and priorities, across all countries in scope.
• Be responsible for ensuring the accuracy and timely delivery of continuous information, as well as for designing and following up on both QL and QT research according to the marketing department's needs.
• Ensure Marketing teams are fully exploiting the benefits of both continuous research (Nielsen, HH panel data,…) as well as ad hoc research (e.g., communication, innovation,…) and provide meaningful insights that can support the categories, brand, and business success.
• Advise and filter market information demands requested by internal (local and global) in order to provide relevant information for the achievement of objectives.
• Ensure & apply best practice in continuous data and ad hoc research (QL and QT).
• Project and agency management, ensuring delivery on time against a consistent high-quality standard.
• Become a key partner for the Marketing teams in respective countries, providing a deep and rich understanding of the local markets. In addition, also support Trade marketing and Sales, as direct stakeholders, in their understanding of market dynamics.
• Support the development and integration of insights into the business that will drive marketplace success.
• Support the CI Mgr. and local teams in specific ad hoc research projects. 

Tasks

• Be responsible for continuous data for all the categories (Nielsen, HH Panel data) in terms of timings, analysis, and reporting.
• Be the single point of contact for research agencies.
• Consolidate data from different markets & categories and ensure the consistency of the information when aligning data sources § Coordinate and supervise the reports developed by suppliers (Nielsen, Kantar, YouGov, Ipsos…), as well as sharing them with internal clients, to provide the organization with reliable information on time.
• To lead specific ad hoc studies to ensure the application of the most efficient methodologies and resources.
• Support the agenda of the Global Consumer Insights team by providing on time the different tracking and other data requests.
• Support the CI Mgr. in the implementation and follow-up of ad hoc projects in respective countries, covering topics like innovation development, trends analysis, and communication creation.