Brand Manager

Our Purpose “Celebrating local flavours”, is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture. Today, with a turnover of around 1,3 billion euros and a team of more than 3,600 people, we are the preferred choice of millions of consumers. GBfoods Belgium is the corporate brand of D&L, Royco, Aïki, Liebig, Lacroix, De Blauwe Hand and Oxo.

As a Brand Manager for brands such as Liebig & Royco, you're a visionary marketer with a knack for strategic thinking and communication. You won’t just shape a brand—you’ll help ensure it evolves in line with today’s values. With a mindful approach to sustainability, you'll contribute to embedding future-proof thinking into brand decisions and communication. You'll play a pivotal role in our dynamic marketing team, reporting directly to the Marketing Manager.

Ready to lead the way in strategic branding?

 
Here’s what you’ll do:

• Collaborate closely with the Marketing Manager to craft and execute innovative marketing strategies that resonate with our consumers and drive brand growth.
• Champion the brand from inception to market, leveraging consumer insights to inform every decision.
• Conduct thorough market analyses to uncover trends, consumer behaviors, and competitive landscapes.
• Shape our brand’s future with a robust innovation pipeline, tailored to meet both consumer insights and retailer needs.
• Develop a comprehensive path-to-purchase strategy, overcoming barriers to trial and purchase through targeted marketing activities.
• Manage agency relationships to ensure seamless execution and alignment with brand objectives.
• Drive flawless implementation of marketing campaigns, ensuring alignment with overall strategy and maximizing return on investment.
• Serve as a recognized authority on your brands and categories within the organization, contributing to strategic business meetings and reviews.

What can we offer you?

• A dynamic and fast-paced FMCG environment where every day brings new challenges and opportunities.
• The chance to work with leading brands and make a real impact.
• A culture built on ownership, joy, authenticity, and proximity, where your contributions truly matter.
• A job with purpose, actively shaping sustainability efforts and a greener future.
• A supportive and passionate team that challenges and inspires you to grow.
• An opportunity to take ownership, drive results, and develop your own career.

If you’re passionate about marketing, thrive on creativity, strategy and sustainability, and are eager to make a meaningful impact in a global organization that values local authenticity, we encourage you to apply. Join us in celebrating local flavors while shaping the future of our iconic brands on a global stage.