Consumer Insights Manager Nigeria

Key Responsibilities:

• Administers the design, implementation and monitoring of research studies via external market research companies.
• Coordinates activity with external market research companies such as development of clear market research agency briefings, negotiations with agencies based on a defined budget, supervision of the research process.
• Leads analysis and presentation of research findings and provide actionable recommendations for brand building strategy and marketing actions.
• Takes responsibility for identifying longer-term consumer needs, motivations and opportunities.
• To be a key contact and support all internal clients and providing them with analysis and actionable recommendations based on ad hoc and tracking data.
• This role has a strong focus on New Product Development, innovation and brand and the incumbent will develop an understanding of consumers.
• New Products development research (ideas, concept, product, pack, pricing…)
• Leading opportunity identification and sizing to influence innovation
• Thought leadership in strategy development and business planning Learning & Development (L&D)

What can you expect from us?

You will be part of a unique company in an exciting moment, when we are growing and becoming a very consolidated multinational in the FMCG Food industry, with many strong brands.

Requirements:

• HND/BSc in Market Research, Marketing, Psychology, Statistics or other business-related qualification. A relevant certification is a plus.
• Seven years market research experience, preferably from agency and multi-national consumer goods sector.
• Knowledge of market research and in-market data.
• Solid project management skills
• Dynamic person, strategic Thinking and thought Leadership
• Strong interpersonal skills and excellent team player
• Drive complex analysis to completion with minimal guidance and then synthesize and communicate insights
• Ability to articulate with strong presentation and communication abilities
• Expertise with key Marketing research techniques, Market analysis, Market segmentation research.