Product Manager

About the Job

• Position: Product Manager
• Employment Type: Full-Time
• Department: Marketing
• Location: Accra | Ghana

At GBfoods, we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, among others. GBfoods Africa operates in 24 countries with a regional office in Accra - Ghana.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1.5 billion euros and a team of around 3,300 people, we are the preferred choice of millions of consumers.

Job Purpose: The Product Manager role assists the Category Managers formulate a brand's long-term strategy and implement marketing campaigns. The role focuses on managing correspondence, supporting marketing strategies and campaigns, collating insights from market visits and analyzing research data, and detecting brand growth opportunities, Handling Post launch evaluation, Post activity evaluation.

Key Responsibilities

• Flawlessly implement and execute marketing activities to support business objectives.
• Develop understanding of key targets to implement promotional plans within the aligned activity calendar and marketing programs that will increase saliency, penetration, visibility, and drive velocity.
• Assist in the design and support seasonal promotions, new product and program launches, and innovative marketing initiatives to drive volume and relationships.
• Assist Category Managers develop innovative programs and pitch partnerships to incubate new products and drive total brand awareness to drive demand.
• Capture and Synthesize consumer insights and secondary market insights from regularly testing, market research to inform and optimize product quality and market rotations.
• Supervising assigned activations and being able to do a post evaluation of these activities.
• Assist in developing artworks for POS materials and signage, sales collateral, and sales presentations, ensuring adherence to all brand guidelines.
• Assist Media manager to outline and track KPIs for digital for fiscal year and campaign specific deliverables.
• Assist and manage agency status meetings, competitor reviews, yearly strategy reverts from agency.
• Monitor and analyze competitor activity both above the line and below the line.
• Support the administrative process of collating POs, contracts invoices and monitor the job executions and completion to ensure on-time delivery and payment of vendors.

What can you expect from us?
You will contribute to the success of our fast-growing and sustainable international organization which is committed to investing in Africa; while enjoying differential employee experience.

What we expect from you?
We expect that you bring aboard your authentic personality and experience to effectively build assists the category managers formulate our brand’s long term strategy.