Category Manager

About the Job

• Position: Category Manager
• Employment Type: Full-Time
• Department: Marketing
• Location: Accra | Ghana

At GBfoods, we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, among others. GBfoods Africa operates in 24 countries with a regional office in Accra - Ghana.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1.5 billion euros and a team of around 3,300 people, we are the preferred choice of millions of consumers.

Job Purpose: The role is responsible for harmonizing, implementing and controling the development of the marketing plan by product or group of products, in accordance with the guidelines for execution of brand portfolio. Overall goal is developing, managing & sustaining a profitable brand/brand portfolio.

Key Responsibilities

Your role will include:

• Be responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
• Provide input into the brand strategy review (situational analysis)
• Integrated Marketing Plan (IMP) & resulting commercial programmes
• New product introduction (NPI) 
• Develop appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
• Coordinate, in conjunction with the Consumer insight team, the taking on of studies about the product and / or consumer, to cover in time and method, information requirements detected
• Deliver agreed brand, channel targets and profitability - Ensure marketing objectives / Topline and Bottom line are achieved through effective planning, execution and monitoring.
• Lead Annual plan development, ensure highly effective ATL/ BTL program are based on deep understanding of consumer and market to create competitive advantage
• Responsible for gathering and analyzing competitor information and developing activities to counteract anticipated competitor plans
• Ensure consumer marketing budget are well planned, monitored and optimized with continuous improvement on ROI
• Track, analyze and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
• Develop & updates generic planograms and looks of success aligned to brand strategy
• Ensure communication to all relevant stakeholders during projects
• Manage day to day interactions with agencies and assist with evaluation
• Ensure that all business management standards, processes and procedures are applied and adhered to in all activities
• Effective management of A&P budget
• Define monthly sales forecasts together with sales and demand planning

What can you expect from us?
You will contribute to the success of our fast-growing and sustainable international organization which is committed to investing in Africa; while enjoying a differential employee experience.

What we expect from you?

We expect that you bring aboard your authentic personality and experience to effectively develope, manage & sustain a profitable brand/brand portfolio.