Marketing Manager

GBfoods Belgium is part of the GBfoods group. At GBfoods we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including D&L, Lacroix, Blå Band, Royco, Aïki, Liebig, Gallina Blanca, Erasco, Bama and Grand'Italia among others.

Our Purpose “Celebrating local flavours”, is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture. Today, with a turnover of around 1,2 billion euros and a team of more than 3,300 people, we are the preferred choice of millions of consumers. GBfoods Belgium is the corporate brand of D&L, Liebig, Royco, Aîki, Lacroix, De Blauwe Hand and Oxo.

To reinforce our Marketing team, GB Foods is currently looking for a Marketing Manager who will report directly to the Marketing director and will support in the creation, execution and evaluation of our marketing plans with the aim to deliver category & brand growth, share and financial goals, in accordance with the company’s ambition & strategic 3-5Y marketing plan. 

The marketing manager is the end-to-end owner of the brand from consumer insights to in-market execution.

Role & Responsibilities:

• You act like a strategic architect guiding our brands journey. By spotting key risks and opportunities and by making informed recommendations, you shape our brand’s future by defining its vision, strategically positioning it in the market and devising top-notch strategies.
• You delve into the market landscape by conducting regular market analysis, unraveling the intricacies of consumer behavior, brand measures, competitive dynamics and media trends. Your mission? Transforming data into actionable insights that keep us ahead of the curve.
• You develop a cutting-edge innovation pipeline the extends up to 5 years, leading the charge locally. Your compass? Consumer insights and the pulse of retailer priorities and needs that will help you to make innovation meet market demands head-on.
• You further steer our brands toward success by defining KPI’s, measuring and evaluating performance and suggesting and implementing corrective actions.
• You take the helm in overseeing brand P&L and all ATL/BTL investments, working closely together with your colleagues of Trade Marketing. Together, you master the financial landscape and orchestrate impactful investments that elevate our brand to new heights.
• You craft a brand specific path to purchase based on identified trial and purchase barriers. You allocate and prioritize annual budgets and activities strategically, you identify key roles at each touchpoint and you ensure consistent execution. The result? A streamlined integrated plan (communication and commercial) with a focus on overall effectiveness and ROI.
• You oversee agencies, ensuring consistent and on-brief execution.
• You skillfully navigate the flawless execution of the brand communication and commercial plan.
• You serve as the go-to expert on the brand and category for the organization. You take the lead in preparing business meetings and management reviews.
• Using your exceptional people skills, you develop and coach 2 brand managers, propelling your team to unprecedented heights.

What can you expect from us?

• You will be welcomed in a global yet family-owned company with iconic local brands. We dance with local flair, giving you the freedom and international framework to grow to your true potential.
• You will get the opportunity to take the reins in a leading role that immerses you in the world of 360° marketing. You will join a dynamic team fueled by an entrepreneurial spirit, where innovation and sustainability is in our heartbeat.
• As the cherry on top, you will receive a competitive salary package paired with numerous fringe benefits that sweeten the deal.