Consumer Insight Specialist

At GBfoods we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, among others.  GBfoods Africa operates in 24 countries with a Regional office in Accra - Ghana.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1,5 billion euros and a team of around 3,300 people, we are the preferred choice of millions of consumers.

Role:

Reporting to the Consumer Insight Manager: 

The Consumer Insight Specialist will be responsible for gathering, analyzing, and interpreting consumer and shopper data to provide actionable insights that drive strategic decision-making. The role aims to enhance the understanding of consumer behaviors, preferences, and trends to inform product development, marketing strategies, and overall business growth

Key Responsibilities:

• Support the CI Manager to conduct consumer, competitive and shopper analysis to support the business with relevant insights from different sources not restricted to Retail Audit, Brand Health Tracker and Household Panel:
  • Coordinate with the research partner the implementation of the Market Research Tools.
  • Manage assigned projects end to end (from briefing to presentation of results).
  • Tracking data management and reporting.
  • Ensure quality of field work and timely reporting of Adhoc and tracking studies
  • Contribute to team knowledge enhancement by conducting training sessions, facilitating knowledge sharing, exploring new research methods (such as AI), and organizing annual CI events.
• Coordinate research plan, budget and payment of suppliers
• Be a key partner for the Commercial team and the Consumer Insights Community by providing a deep and rich understanding of the market and consumers.
• Support the development of BU Business Plans and Strategic Management Reviews for categories and brands.
• Analyze market trends and consumer data to identify opportunities for product development and marketing strategies.
• Monitor and evaluate the effectiveness of marketing campaigns and product launches.
• Determine appropriate market research methodologies and techniques by leveraging input from research suppliers and internal experts to derive optimal research protocols.
• Implement and guarantee quality in all the research process.
• Data mining, analysis and report writing.

What can you expect from us?

You will be part of a unique  company in an exciting moment, when we are growing and becoming a very consolidated multinational in the FMCG Food industry, with many strong brands.