Consumer insight specialist

Main mission :

The Consumer Insight Specialist is responsible for gathering, analyzing, and interpreting consumer and shopper data to provide actionable insights that drive strategic decision-making. The role aims to enhance the understanding of consumer behaviors, preferences, and trends to inform product development, marketing strategies, and overall business growth.

Tasks : 

• Supporting CI Manager and coordination of Adhoc Market/Consumer researches (both qualitative and quantitative)
• Tracking  data management and reporting
• Coordinate research plan, budget and payment of suppliers
• Coordinate consumer panel in Algeria
• Manage assigned projects end to end ( from briefing to presentation of results) Ensure quality of field work and timely reporting of Adhoc and tracking studies
• Be a key partner for the Commercial team and the Consumer Insights Community by providing a deep and rich understanding of the Algerian market and consumers and creating synergies across different countries
• Support the development of BU Business Plans and Strategic Management Reviews for categories and brands.
• Analyze market trends and consumer data to identify opportunities for product development and marketing strategies.
• Monitor and evaluate the effectiveness of marketing campaigns and product launches.
• Determine appropriate market research methodologies and techniques by leveraging input from research suppliers and internal experts to derive optimal research protocols.
• Data mining, analysis and report writing
• Work with research agencies to drive optimal research quality and integrity and deliver innovative solutions.