Consumer insight specialist

Department: Regional Marketing Africa
Location: الجزائر (Algeria)
Contract: Permanent
Working day: Full time
Sector: Consumer goods
Vacancies: 1
Discipline: Marketing
Work modality: On site

GBfoods

En GBfoods ofrecemos soluciones culinarias en muchos paises de Europa y África, con marcas locales y de prestigio en cada uno de los mercados, como por ejemplo Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, entre otras.

Nuestro Propósito “Celebrating local flavours” se centra en empoderar y cuidar cada una de las comunidades locales a las que pertenecemos y resaltar sus sabores auténticos. Algunas de nuestras marcas locales han estado en las cocinas de los consumidores durante más de un siglo, y se han posicionado como marcas realmente deseadas, así como profundamente arraigadas en la cultura local.

Hoy, con una facturación de alrededor de 1400 millones de euros y un equipo de unas 3.600 personas, somos la opción preferida por los consumidores.

Job description

Main mission :

The Consumer Insight Specialist is responsible for gathering, analyzing, and interpreting consumer and shopper data to provide actionable insights that drive strategic decision-making. The role aims to enhance the understanding of consumer behaviors, preferences, and trends to inform product development, marketing strategies, and overall business growth.

Tasks :

Supporting CI Manager and coordination of Adhoc Market/Consumer researches (both qualitative and quantitative)
Tracking data management and reporting
Coordinate research plan, budget and payment of suppliers
Coordinate consumer panel in Algeria
Manage assigned projects end to end ( from briefing to presentation of results) Ensure quality of field work and timely reporting of Adhoc and tracking studies
Be a key partner for the Commercial team and the Consumer Insights Community by providing a deep and rich understanding of the Algerian market and consumers and creating synergies across different countries
Support the development of BU Business Plans and Strategic Management Reviews for categories and brands.
Analyze market trends and consumer data to identify opportunities for product development and marketing strategies.
Monitor and evaluate the effectiveness of marketing campaigns and product launches.
Determine appropriate market research methodologies and techniques by leveraging input from research suppliers and internal experts to derive optimal research protocols.
Data mining, analysis and report writing
Work with research agencies to drive optimal research quality and integrity and deliver innovative solutions.

Requirements

Bachelor’s Degree in Market Research, Statistics, Marketing or other business related degree
Fluent in English, Arabic and Frenc is required.
Outstanding oral and written communication skills
Minimum 5 years of experience in consumer research in FMCG either in a client company or agency side (Nielsen, IRI, Kantar..).

Strong analytical skills.
Motivated to quality control and process improvement.
High level of consumer and marketing sensitiveness.

Project Management experience

Department: Regional Marketing Africa
Location: الجزائر (Algeria)
Contract: Permanent
Working day: Full time
Sector: Consumer goods
Vacancies: 1
Discipline: Marketing
Work modality: On site

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