Brand Manager Aïki

Our Purpose “Celebrating local flavours”, is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture. Today, with a turnover of around 1,3 billion euros and a team of more than 3,600 people, we are the preferred choice of millions of consumers. GBfoods Belgium is the corporate brand of D&L, Royco, Aïki, Liebig, Lacroix, De Blauwe Hand and Oxo.

As a Brand Manager for our fast growing brand Aïki, you're a visionary marketer with a knack for strategic thinking and communication. You'll play a pivotal role in our dynamic marketing team, reporting directly to the Marketing Manager. Your mission will be to drive the growth, market share, and financial success of Aïki, one of the most important growth pillars for GBFoods, aligned with our ambitious 3-5 year strategic marketing plan. 
 
Here’s what you’ll do:

• Collaborate closely with the Marketing Manager to craft and execute innovative marketing strategies that resonate with our consumers and drive brand growth.
• Champion the brand from inception to market, leveraging consumer insights to inform every decision.
• Conduct thorough market analyses to uncover trends, consumer behaviors, and competitive landscapes.
• Shape our brand’s future with a robust innovation pipeline, tailored to meet both consumer insights and retailer needs.
• Develop a comprehensive path-to-purchase strategy, overcoming barriers to trial and purchase through targeted marketing activities.
• Manage agency relationships to ensure seamless execution and alignment with brand objectives.
• Drive flawless implementation of marketing campaigns, ensuring alignment with overall strategy and maximizing return on investment.
• Serve as a recognized authority on your brands and categories within the organization, contributing to strategic business meetings and reviews.

If you’re passionate about marketing, thrive on creativity and strategy, and are eager to make a meaningful impact in a global organization that values local authenticity, we encourage you to apply. Join us in celebrating local flavors while shaping the future of our iconic brands on a global stage.