Sr Brand Manager

Do you want to shape the future for an iconic brand, with 97% brand awareness and bought by 1 in 2 families? Look no further. Marketing is at heart of everything our Company do and being a marketer in GB Foods means being at the front foot and in charge of all the marketing levers.
Star, one of the best known company in the Italian food scene born with the legendary cube in 1948, is a leader in most of the categories in which it operates with various brands with a broad portfolio of products, ranging from noodles, sauces to teas and infusions.
We are part of the GB Foods group which combines several brands and companies and operates in more than 50 countries, with the purpose of "Celebrating local flavours". This means you will be part of an international organization working with colleagues with different nationalities and experience, and all the excitement coming from a local approach.
Mission:
As Senior Brand Manager you will proactively contribute to draw the Brand Strategy of one of the most iconic brands in Italy and within the Company’s portfolio, then drafting and implementing marketing plans for the managed categories.
We have the ingredients for your new role
Being a pillar to the Marketing Team and reporting to a Marketing Manager, this role grants chance to truly act on all the marketing leverages – making things happen!
Your main tasks will be:

• Contribute to Brand Strategy’s definition, leveraging all the marketing levers and then drafting and implementing your products’ Marketing Plan;
• Portfolio management to identify internal and external areas of opportunities, foresee challenges and act upon them;
• Proactively lead the Category’s growth through 360 innovation (from concept to in-store execution), working closely with the cross functional teams;
• Recognize business opportunities by interpretating consumers’ behaviours and rooted in sell-out or ad-hoc analyses;
• Manage your own categories’ marketing budget;
• Contribute to Communications Plans – ATL/BTL – definition, by interacting with dedicated agencies.

Write the recipe for your growth in STAR