Channel Marketing Manager

The channel Marketing Manager is expected to:

• Prepare the channel category strategy (covering Point of Purchase, visibility, assortment, distribution, promo, merchandising, Perfect Store initiatives) and ensure it is aligned with the category & brand strategies
• Complete ownership of the Battle plan for categories in all key channels
• Prepare ROI targets for trade and channel promotions and evaluate results vrs plan, and share key learning, insights with Commercial leadership for future course correction
• Must be the voice of shopper & retailer, ensuring all channel activities are driven by shopper & retailer insight
• A key contributor to new product launches, bringing critical shopper and retailer insight into the planning process
• Assess the risk & opportunities on the category in the various channels to guide short, medium and long term growth objectives
• Structure periodic reports for tracking sell in & sell out data divided by area, channel and customers.
• Support the Core Sales team in the development of the Customer Business plan (for Distributors & Modern Trade customers), ensuring opportunities at the point of purchase by channel / customer at Area, Distributor level are identifies and activated
• Collaborate with Demand Planner to ensure category sales forecast accuracy based on a clear appreciation of the baseline and uplifts from various commercial initiatives
• Champion the definition of gap-filling plans to close gaps between Forecast and Targets.