Senior Brand Manager

The role is responsible for the following activities:

1.    Strategic Marketing Leadership
   •    Business Issue Analytics
   •    Growth Opportunity Sizing
   •    Where to Play/How to Win Strategy Setting

2.    Creative & Campaign Process Management Leadership

•    Supervising Agency briefing (From Conceptualization to Big idea and from Big Idea to Execution of Creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
•    Create & adapt relevant and differentiated shopper programs.
•    Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms.
•    Multi-functional Agency Management.
•    Communication Strategy, pack design and Content Management.

3.    Business & Budget Management Leadership
•    Innovation & Initiative Reviews
•    Demand Planning
•    Consensus & Sufficiency
•    Marketing Budget & P2P Tracking

4.    Project Management (End to End innovation delivery) 
•    Business Case/Objectives/Opportunity Sizing
•    4 Cs Analyses
•    Value Chain Evaluation
•     Project Financial Viability & Operational Feasibility
•    Delivery & Execution of Product & Communication
•    Commercial & Marketing Planning
•    Multi-functional Project Management
•    Consumer Habits/Brand USP identification
•    Execution Models
•    Knowledge Sharing/Thought Leadership