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Consumer Insight Specialist


  • Department: Regional Marketing Africa
  • Location: Accra (Ghana)
  • Vacancies: 1
  • Work modality: Hybrid

GBfoods

Our history begins with our brand, Gallina Blanca, founded in Barcelona in 1937.  But this is only the beginning of a long and exciting journey.

Today, with turnover of around €1,3 Billion and a staff of around 3,600 employees, GBfoods is present in more than 50 countries in Europe and Africa. They include Spain, Italy, Germany, France, Belgium, the Netherlands, Sweden, Finland, Nigeria, Ghana, Algeria and Senegal, among others.

We are also proud of our well-known historical brands in each one of these countries, such as Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, D&L, Grand’Italia and Blå Band, among others. Some of these dearly beloved brands have been in consumers’ kitchens for more than 150 years, to the point where they are now an integral part of the local culture.

Job description

GBfoods is seeking a full-time Consumer Insights Specialist to provide the Ghana Business Unit with leading edge consumer and shopper insights, research processes and tools that facilitate business decisions. The consumer insights specialist will provide in-depth understanding of market dynamics and consumer/shopper needs/wants thus aiding better planning and identification of key issues and opportunities for profitable business and brand growth.

Requirements

  • Education:
    • Bachelor’s degree in Psychology, Market Research, Marketing or other business-related degree.
  • Work experience:
    • 6-7 years of market research experience, preferably both on the agency and multi-national consumer goods (preferably with an European company).
  • Technical skills:
    • Fluency in oral and written English.
    • Experience in both quantitative and qualitative research techniques.
    • Understanding of the following research protocols/methodologies;
      • Retail Audit, Pricing Research, NPD research, Positioning research, Media/Advertising Research.
    • Problem Analysis/Problem Solving and Strategic Decision Making with ability to discover insights, package and present them in a way that compels the organization to act on them.
    • Forecasting based on consumer behavior
    • Understanding of digital research methodologies
    • Strong quantitative skills with advanced usage of Microsoft Excel, Statistical Software like SAS, SPSS etc. and other tabulation software.
    • Project Management - Experience defining the scope and issues for research/analytic initiatives, developing and executing project plans and managing multiple tasks simultaneously, experience leading cross-functional project teams.
Job closed

  • Department: Regional Marketing Africa
  • Location: Accra (Ghana)
  • Vacancies: 1
  • Work modality: Hybrid