Consumer Insights Manager Nigeria

Department: BU Nigeria
Location: Lagos (Nigeria)
Sector: Consumer goods
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

GBfoods

En GBfoods ofrecemos soluciones culinarias en muchos paises de Europa y África, con marcas locales y de prestigio en cada uno de los mercados, como por ejemplo Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, entre otras.

Nuestro Propósito “Celebrating local flavours” se centra en empoderar y cuidar cada una de las comunidades locales a las que pertenecemos y resaltar sus sabores auténticos. Algunas de nuestras marcas locales han estado en las cocinas de los consumidores durante más de un siglo, y se han posicionado como marcas realmente deseadas, así como profundamente arraigadas en la cultura local.

Hoy, con una facturación de alrededor de 1400 millones de euros y un equipo de unas 3.600 personas, somos la opción preferida por los consumidores.

Job description

Role: Consumer Insights Manager, Nigeria

Reporting to the Consumer Insights Director, Africa

The Consumer Insights Manager’s scope of responsibility covers three key areas: Consumer and Shopper Insight, Retail and Markey trends. The Consumer Insights manager will take responsibility for proactive identifying and driving consumer insights into marketing and business strategy resulting in consumer satisfaction and consequent business growth.

Requirements

Key Responsibilities:

Administers the design, implementation and monitoring of research studies via external market research companies.
Coordinates activity with external market research companies such as development of clear market research agency briefings, negotiations with agencies based on a defined budget, supervision of the research process.
Leads analysis and presentation of research findings and provide actionable recommendations for brand building strategy and marketing actions.
Takes responsibility for identifying longer-term consumer needs, motivations and opportunities.
To be a key contact and support all internal clients and providing them with analysis and actionable recommendations based on ad hoc and tracking data.
This role has a strong focus on New Product Development, innovation and brand and the incumbent will develop an understanding of consumers.
New Products development research (ideas, concept, product, pack, pricing…)
Leading opportunity identification and sizing to influence innovation
Thought leadership in strategy development and business planning Learning & Development (L&D)

What can you expect from us?

You will be part of a unique company in an exciting moment, when we are growing and becoming a very consolidated multinational in the FMCG Food industry, with many strong brands.

Requirements:

HND/BSc in Market Research, Marketing, Psychology, Statistics or other business-related qualification. A relevant certification is a plus.
Seven years market research experience, preferably from agency and multi-national consumer goods sector.
Knowledge of market research and in-market data.
Solid project management skills
Dynamic person, strategic Thinking and thought Leadership
Strong interpersonal skills and excellent team player
Drive complex analysis to completion with minimal guidance and then synthesize and communicate insights
Ability to articulate with strong presentation and communication abilities
Expertise with key Marketing research techniques, Market analysis, Market segmentation research.

Job closed

Department: BU Nigeria
Location: Lagos (Nigeria)
Sector: Consumer goods
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

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