Business Development and Route to Market Senior Analyst

About the Job

• Position: Business Development & Route to Market Senior Analyst
• Employment Type: Full-Time
• Department: Sales
• Location: Accra | Ghana

At GBfoods, we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, among others. GBfoods Africa operates in 24 countries with a regional office in Accra - Ghana.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1.5 billion euros and a team of around 3,300 people, we are the preferred choice of millions of consumers.

Job Purpose: 

The Business Development and Route to Market Senior Analyst will play a key role in supporting the Business Development & Route to Market Director by providing data-driven insights and analyses that optimize our distribution strategy and enhance sales performance. This role involves analyzing sales data, tracking performance metrics, and supporting the design and implementation of sales incentives and distributor performance management. The ideal candidate will have strong analytical skills, a deep understanding of the FMCG landscape, and the ability to translate data into actionable business insights.

Key Responsibilities

Your role will include:

1. Sales Data Analysis & Insights:

• Analyze sales data from the sales automation tool to identify trends, opportunities, and areas for improvement.
• Generate actionable insights to inform strategic decisions and optimize route-to-market strategies.
• Develop and maintain dashboards and reporting tools to track key performance indicators and sales metrics.

2. Sales Incentive Support:

• Assist in the design and implementation of sales incentive programs aimed at motivating and improving sales team performance.
• Track the effectiveness of incentive programs and provide data-driven recommendations for adjustments.
• Ensure clear communication of incentive plans to the sales team to drive understanding and engagement.

3. Distributor Performance Monitoring:

• Monitor distributor performance and generate regular reports on key metrics and areas needing improvement.
• Support the preparation and management of distributor rebates, ensuring accuracy and timely payments.
• Build and maintain relationships with distributors, providing analytical support to enhance their performance.

4. Return on Investment (ROI) Analysis:

• Conduct ROI analysis for distributors to evaluate the effectiveness of investments and promotional activities.
• Collaborate with finance and sales teams to ensure accurate ROI reporting and provide recommendations for optimizing distributor partnerships.

What can you expect from us?
You will have the opportunity to work in a dynamic environment, collaborate with cross-functional teams, and contribute to the growth of some of the most loved brands in the market.

What we expect from you?
We expect that you bring aboard your authentic personality and experience to shape our business development strategies and optimize our route-to-market approach.